With all the over-built, over-hyped products out there, it's pretty hard to find sustainable shoes that you can live with. That’s where Simple started, your stereotypical, anti-stereotype brand offering good shoes and a big dose of reality.

About a gazillion pairs later... give or take a few... they've managed to learn a few things. Well, actually a lot of things. And none more important than this: HOW we make our shoes is just as important as WHY we make them. That means finding more sustainable ways of doing business so they can make a gazillion more.

Which pretty much is where they are today... at the crossroads of here and now, aware of their responsibility to the planet while trying to pay the bills. The nice little shoe company getting in touch with its inner hippie.

What they sell:

• shoes
• trainers
• sandals
• childrens
• footwear

"The ultimate test of man's conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard." - Gaylord Nelson, former governor of Wisconsin, founder of Earth Day